This is us Our team – our values

sayang.gmbh is a digital content marketing agency founded in 2020 that specialises in the strategic development and implementation of complex content marketing projects for large medium-sized companies, Dax companies and institutions.

Our motto: Value creation with appreciation.

The founders of sayang.gmbh have consciously given it a strong value framework from the very beginning. Our motto or mission statement “Value creation with appreciation” regulates both the way we deal with customers, partners and employees.

Karsten LohmeyerManaging Director, Co-Founder

Karsten is one of the leading heads of the German digital scene with more than 25 years of experience as a journalist and content marketer. He was most recently manager of a Telekom subsidiary and then content marketing consultant for numerous medium-sized companies and corporations.

Stephan GoldmannManaging Director, Co-Founder

Stephan is a true multi-talent of digital content marketing: the former Burda editor-in-chief is not only a consultant to numerous satisfied customers, but also operates two successful publishing portals and is an award-winning self-publisher.

Julia SchmidbauerHead of Operations & Project Management

Organizational talent Julia supports our clients with her extensive expertise in project management, digital marketing and social media. Internally, it is not without reason that we refer to Julia as our “Chief Happiness Officer”. You are welcome to find out why this is so.

Antonia WilleContent Specialist​

Journalist, social media expert, trainer, book author and influencer with one of the best-known lifestyle blogs in the German-speaking world. You don’t really need to say more about Antonia Wille to illustrate why she is such a perfect fit for sayang.gmbh.

Heike GalleryContent & Engagement Specialist

Heike is a consultant for all topics concerning digital communication. Before becoming self-employed, she played a key role in shaping the respective digital and social media strategies in management positions at companies such as T-Online, gutefrage.net, Zeit Online and Stern.

Melanie StalleicherProjekt Managerin & Team Assistant​

Melanie is our right hand to the Head of Operations and also takes care of all organisational tasks that arise in a completely remote content marketing agency.

Franziska KammleiterContent Specialist

Franziska proves to be the rock in the content surf. The experienced journalist copes with high workloads with concentrated calm, which she draws from her yoga training.

Sarah LodererSenior Key Account Managerin

Sarah looks after our clients, manages the requirements and ensures their implementation in the teams.

Juliane MengeSenior Content Marketing Managerin​

Juliane has already gained agency experience and has been supporting us since June 2022.

Sarina ScharpfContent Marketing Managerin

Sarina previously worked at Messe München AG.

Anja HederContent und Projekt Managerin

Anja looks back on a long career as a freelancer, also for us. She has also excelled in the field of ideation at Siemens.

Stefanie SchwendaContent und Projekt Managerin

She will start with us from 1 October.

Our worldwide partners

Even the darlings have darlings: Our agency cooperates with numerous partners and experts when it comes to the production of special content formats (video, podcast, image …) and special services such as search engine advertising, hosting and programming.

Partners and representative offices in South East Asia and the USA

Representative office USA

Sandra Knauer
2355 Westwood Blvd. #1239
Los Angeles, CA 90064-2109
USA

Representative office South East Asia

Technology, Multi-Language Content and International Ad Operations

Singapur

YOOSE Pte. Ltd.
19 Keppel Road, #03-07,
Singapore 089058

Vietnam

VyBase Limited
Area AB, 27B Nguyen Dinh Chieu Road, 
Da Kao, District 1, Ho Chi Minh City

Our core believes

  • Our interaction with customers, partners and colleagues is always appreciative.
  • We work digitally networked with the best minds all over the world.
  • We are drivers of innovation in digital content marketing and communication.
  • We actively support our customers in the digital transformation of communication and marketing.
  • We are consultants, sparring partners and implementers for our customers.
  • We cultivate an active error culture, in which errors are always seen as an opportunity for improvement.
  • We know what we are talking about because we try everything ourselves – and we also say, if we first have to get to the bottom of things.
  • We always see know-how building among customers and employees as part of our mission.
  • We also say no when we notice that an order does not correspond to our values.